McDonald’s “Myburger Hevikana”
“We aimed for a look that mixes different techniques so seamlessly together it’s hard to say if something is crafted in 3D, hand painted 2D animation or a careful simulation.”
Second in the series created for McDonald’s MyBurger campaign, this animation dives into flavor world of ‘Hevikana’ burger designer by Juha Sihtola.
The burger combines hot chili, jalapeño and chicken flavors with a good twist smoky bacon and BBQ sauce. To reflect this burst of flavors the animation takes you through different layers of taste. A perfect balance of flavors is like a well oiled machine or musical instrument playing in perfect harmony. This worked as a base inspiration for the animation.
“The goal was to show some really heavy machinery and instruments and still keep the look fresh and vibrant. That’s one of the reasons we chose an organic painterly style for this animation. And to keep things interesting we introduced this little robot fellow to better show the scale of things during camera movement.”, Tuomas shortly sums up the ideation process.
The excecution mixed more or less all techniques available in Piñata’s repertoire. “We aimed for a look that mixes different techniques so seamlessly together it’s hard to say if something is crafted in 3D, hand painted 2D animation or a careful simulation. In terms of unique and uniform look, I think we did splendid job here.”, Mika, the compositor on the animation, concludes.
Art Director: Jaakko Kastari
Copywriter: Jani Tynnilä
Account Manager: Inka Karvonen, Päivi Lång
Sound: El Camino – Marko Nyberg ja Ville Riippa
Director: Tuomas Korpi & Mika Rantala / Piñata
Artists: Tuomas Korpi, Mika Rantala, Timo Hämäläinen, Jonna Uhrman, Ville Ikonen, Henri Tani, Jani Karvonen, Mikko Vormala, Tomi Väisänen, Antti Lukinmaa
Producer: Johanna Luoto