La Mer “12 Days of Luminous Hydration” Advent Calendar

La Mer “12 Days of Luminous Hydration” Advent Calendar

Piñata dived into the world of La Mer and illustrated the luxury gift calendar, titled ’12 Days of Luminous Hydration’. The illustration reflects the contents hidden inside the gift boxes as well as the world of La Mer, known for their premium quality skin care products the.

“We explored many mythical and fantasy like visual ideas for the calendar, but in the end a lighthouse in a frozen icescape with northern lights reflected the magic and world of La Mer the best.”, says Tuomas, and continues: “It was wonderful working with the whole creative team from Estée Lauder / La Mer. They were open to all the creative ideas, very bold to come up with new ones and finding ways to take the image even further.”

Client: Estée Lauder / La Mer
La Mer team: Katie Eid, Pierre Gerard,  Vanessa Ly, Kay Choi

Piñata producer: Miia Enroth

Piñata artists: Tuomas Korpi, Raine Kuusi, Veikka Somerma, Henri Tani, Mikko Vormala

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Miia Enroth