HJK / UEFA Europa “Football Revolution”

HJK / UEFA Europa “Football Revolution”

“HJK’s entry to the UEFA Europa league demanded a painting of colossal historical and artistic proportions, with just a few minor adjustments…”

Agency Cassius approached us with an interesting idea for promoting HJK’s entry to the UEFA Europa league. The idea was to repurpose the iconic masterpiece “Liberty leading the people” (“La Liberté guidant le peuple”) painted by Eugène Delacroix in 1830. We felt that to preserve the energetic look of the original the palette and main characteristics should stay the same, but with added symbolic elements.

Client: HJK

Agency: Cassius

Creatives: Hermanni Kanerva, Antti Tuominen, Taneli Okkonen

Project Manager: Maija Nikkonen-Hilli

Piñata producer: Miia Länsimäki

Piñata artists: Antti Lukinmaa

for more information contact

Miia Länsimäki