HJK / UEFA Europa “Football Revolution”
“HJK’s entry to the UEFA Europa league demanded a painting of colossal historical and artistic proportions, with just a few minor adjustments…”
Agency Cassius approached us with an interesting idea for promoting HJK’s entry to the UEFA Europa league. The idea was to repurpose the iconic masterpiece “Liberty leading the people” (“La Liberté guidant le peuple”) painted by Eugène Delacroix in 1830. We felt that to preserve the energetic look of the original the palette and main characteristics should stay the same, but with added symbolic elements.
Creatives: Hermanni Kanerva, Antti Tuominen, Taneli Okkonen
Project Manager: Maija Nikkonen-Hilli
Piñata producer: Miia Länsimäki
Piñata artists: Antti Lukinmaa