Supercell Clash Fest 2022 Visual Concept

Supercell Clash Fest 2022
Visual Concept

The three-day Clash Fest 2022 event in late September brought the best players of Clash of Clans and Clash Royale to Helsinki to battle in the championship games.

Piñata was tasked to develop a visual world for the Clash Fest 2022 event that would bring together both Clash Royale and Clash of Clans fans and pro gamers. The goal of the visual development was to develop a concept to express the relaxed nature of the event and communicate both the scale and high stakes of the championship games.

The visual concept, consisting of several sketches, storyboards and plans was then used to communicate the look and feel of the event for the teams and partners participating in creating of the event.

Based on this visual concept, Piñata also created a loading screen and scenery for Clash of Clans, as well as a huge landscape for the gigantic 22 meter LED screens in the event arena. The idea for the footage on the huge screens was to extend the world of the beautifully constructed venue beyond what was physically possible in the venue.

“It was amazing to see how well the landscape blended with the physical venue, it felt like you’re really there, in the Clash world.”, Piñata director Henri describes the end result. He continues: “It was great to see the journey from the first concepts to the final event and materials in the game and in the event. It all tied together nicely as part of the same story.”

We also created three variations of the landscape; daytime, twilight and night, to change the mood in the venue during the three-day event and as the games approached the grand finals.

Client: Supercell

Supercell contact: Jannica Routamo

Clash of Clans team: Arto Tervo, Kalvin Lyle, Antti Varila

Piñata producer: Harri Hakala, Miia Enroth, Sari Tani

Piñata artists: Veikka Somerma, Raine Kuusi, Henri Tani, Timo Hämäläinen, Jonna Uhrman, Oula Runila, Jesse Myllymäki, Mika Rantala, Jani Toikka, Tuomas Korpi


Making of video and footage: Pro Lab Productions OÜ
Magnus Müürsepp / Project Manager
Joosep Kask / DOP 

Concept design

Main screen animations

Concept design for main screen animations

Clash of Clans Loading Screen

Clash of Clans Scenery concept art

for more information contact

Harri Hakala